Mom Thanks Target After Son’s Incredible Reaction To Ad With Boy In Wheelchair

When you’re not part of an underrepresented community you can spend your days seeing dozens, if not hundreds, of examples of people just like you. Especially in advertising.

Many people and companies don’t even realize they’re doing it. They don’t go to the pitch meeting planning to veto any idea that includes visible minorities or disabled people, but it simply never occurs to them to pitch ideas with anything other than what’s considered “normal.”

And each time we see a company work to include people who aren’t often represented, we get another taste of how powerful that representation can be for those people seeing themselves for the first time.

Full article @ DiplyLife