Aldi Challenged An Influencer To Shop Like It Was Her “Poorest Week” For An #Ad. It Didn’t Go Well.

The grocery store Aldi is being completely trashed by UK instagrammers after it paid an influencer to participate in a “challenge” where she fed her family for a week on £25 (about $33) of groceries.

So, Aldi’s UK division came up with a campaign to demonstrate “the spirit of ‘in-it-togetherness’, and to showcase just how easily you can feed your family healthy, balanced and affordable meals right through from the ‘poorest day of the year’ to pay day.”

“Aldi has challenged me to feed my family of 4 for a whole week – breakfast, lunch and dinner for £25 to see if it’s possible. January is probably the hardest month of the year financially for most people, so I’m interested to see if I can feed my family with a well-balanced and nutritious weeks food shop.”

Full article @ BuzzfeedNews